Senior Marketing Manager

📍 Johannesburg
Open to remote work within South Africa for candidates not based in Johannesburg.

Our client, a fast-growing iGaming and betting business, is looking for a commercially driven Senior Marketing Manager to lead marketing strategy, campaign execution, customer growth, and brand visibility across the South African market.

This is a hands-on leadership role for someone who understands how to drive acquisition, retention, player engagement, and brand performance in a competitive online gaming environment.

You will work closely with product, CRM, VIP, affiliates, operations, and commercial teams to deliver high-impact campaigns that grow revenue and strengthen customer loyalty.

What You’ll Be Doing

• Develop and execute the overall marketing strategy aligned to business growth objectives.
• Drive customer acquisition, retention, and brand awareness initiatives.
• Plan, launch, and optimise campaigns across digital, CRM, social, partnerships, and events.
• Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities.
• Lead and mentor the marketing team while building a high-performance culture.
• Work closely with cross-functional teams to ensure consistent messaging and campaign delivery.
• Manage marketing budgets, forecasting, and allocation of spend to maximise ROI.
• Monitor campaign performance, reporting, and analytics to improve results through data-driven decision making.
• Oversee affiliate relationships, sponsorships, brand activations, field marketing, VIP events, and promotional partnerships.
• Collaborate with CRM and VIP teams to improve player engagement and lifecycle marketing strategies.
• Ensure campaigns are delivered on time, on budget, and in line with regulatory requirements.
• What They’re Looking For
• Strong marketing leadership experience within iGaming, sports betting, online casino, or gaming.
• Proven experience driving acquisition and retention campaigns.
• Strong understanding of digital marketing, CRM, affiliate marketing, and customer engagement.
• Commercially minded with strong analytical and reporting skills.
• Experience managing budgets and marketing performance metrics.
• Ability to work in a fast-paced, high-growth environment.
• Strong stakeholder management and communication skills.
• Hands-on approach with the ability to both strategise and execute.

Requirements

• Relevant degree or tertiary qualification preferred.
• Minimum 5 years’ experience in a similar marketing leadership role within the iGaming, sportsbook, or online casino industry.
• Proven experience managing acquisition, retention, CRM, affiliate, and brand marketing campaigns.
• Strong understanding of player behaviour, customer engagement, and revenue growth strategies.
• Experience working within fast-paced, performance-driven environments.
• iGaming or betting industry experience is essential.