Senior Marketing Manager / Head of Marketing
Senior Marketing Manager
📍 Johannesburg
Open to remote work within South Africa for candidates not based in Johannesburg.
Our client, a fast-growing iGaming and betting business, is looking for a commercially driven Senior Marketing Manager to lead marketing strategy, campaign execution, customer growth, and brand visibility across the South African market.
This is a hands-on leadership role for someone who understands how to drive acquisition, retention, player engagement, and brand performance in a competitive online gaming environment.
You will work closely with product, CRM, VIP, affiliates, operations, and commercial teams to deliver high-impact campaigns that grow revenue and strengthen customer loyalty.
What You’ll Be Doing
- Develop and execute the overall marketing strategy aligned to business growth objectives.
- Drive customer acquisition, retention, and brand awareness initiatives.
- Plan, launch, and optimise campaigns across digital, CRM, social, partnerships, and events.
- Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities.
- Lead and mentor the marketing team while building a high-performance culture.
- Work closely with cross-functional teams to ensure consistent messaging and campaign delivery.
- Manage marketing budgets, forecasting, and allocation of spend to maximise ROI.
- Monitor campaign performance, reporting, and analytics to improve results through data-driven decision making.
- Oversee affiliate relationships, sponsorships, brand activations, field marketing, VIP events, and promotional partnerships.
- Collaborate with CRM and VIP teams to improve player engagement and lifecycle marketing strategies.
- Ensure campaigns are delivered on time, on budget, and in line with regulatory requirements.
- What They’re Looking For
- Strong marketing leadership experience within iGaming, sports betting, online casino, or gaming.
- Proven experience driving acquisition and retention campaigns.
- Strong understanding of digital marketing, CRM, affiliate marketing, and customer engagement.
- Commercially minded with strong analytical and reporting skills.
- Experience managing budgets and marketing performance metrics.
- Ability to work in a fast-paced, high-growth environment.
- Strong stakeholder management and communication skills.
- Hands-on approach with the ability to both strategise and execute.
Requirements
- Relevant degree or tertiary qualification preferred.
- Minimum 5 years’ experience in a similar marketing leadership role within the iGaming, sportsbook, or online casino industry.
- Proven experience managing acquisition, retention, CRM, affiliate, and brand marketing campaigns.
- Strong understanding of player behaviour, customer engagement, and revenue growth strategies.
- Experience working within fast-paced, performance-driven environments.
- iGaming or betting industry experience is essential.
