Country Manager - Japan

• Develop and implement a comprehensive market strategy tailored to the Japanese iGaming market, focusing on both short-term and long-term growth objectives.
• Identify and pursue new business opportunities, including partnerships, sponsorships, and other market entry strategies.
  
  

• Oversee the adaptation of our Crypto Casino and sports-betting products to meet the specific needs and preferences of Japanese players.
• Ensure all aspects of the product, including user interfaces, customer support, and promotions, are fully localised to enhance user experience.
• Collaborate with product development teams to incorporate feedback from the Japanese market into product enhancements and updates.

• Develop and lead a targeted marketing strategy to build brand awareness and attract Japanese customers.
• Manage the creation and execution of marketing campaigns that resonate with local audiences, ensuring alignment with overall company goals.
• Monitor and analyse the performance of marketing initiatives, making data-driven adjustments to maximize ROI.

• Establish and manage relationships with local affiliates to drive traffic and customer acquisition.
• Oversee the onboarding process for new affiliates, ensuring they are equipped with the necessary tools and resources to promote the brand effectively.
• Continuously optimize the affiliate program to improve performance and maintain strong, mutually beneficial partnerships.

• Develop and execute a robust brand strategy that positions the company as a leading iGaming operator in Japan.
• Ensure brand consistency across all customer touchpoints, from marketing materials to customer service.

• Stay informed of the local cryptocurrency landscape, including trends, regulations, and market conditions, to ensure smooth and compliant payment operations.
• Work closely with payment providers and internal teams to optimize cryptocurrency transaction processes, ensuring reliability and security for users.
• Stay informed of any regulatory changes and adjust strategies and operations accordingly.

• Recruit, lead, and manage a local team to achieve business objectives.
• Provide leadership and direction to ensure high performance and alignment with company goals.

• Oversee the financial performance of the Japanese market, including budgeting, forecasting, and reporting.
• Manage the market’s P&L, ensuring sustainable and profitable growth.

• Set, monitor, and report on KPIs for the Japanese market, providing regular updates to senior management.
• Utilize data analytics to drive strategic decision-making and optimize overall business performance in Japan.

This is a remote position.