Head of CRM

Our client is the ultimate online crypto casino, built by players who know what real gamblers want. In this role you will lead CRM strategy and own the customer journey for a fast-growing brand, collaborating with marketing, product and data teams to drive retention and monetisation.

This is an on-site role in Malta, with relocation not offered.

The business is scaling quickly and moving toward fiat-focused models, making CRM a critical growth lever. You will own the CRM function end-to-end, with a strong emphasis on automation, data-driven personalisation, and getting more from the existing tech stack. This is a single vacancy.

• Responsibilities: Own end-to-end CRM strategy and roadmap, aligning across acquisition, activation, retention, and reactivation.
• Responsibilities: Design, implement and optimise multi-channel campaigns (email, push, in-app, SMS) with focus on personalisation and lifecycle.
• Responsibilities: Lead automation initiatives, data-driven experiments, and A/B testing to improve ROI.
• Responsibilities: Collaborate with data, product, compliance, and marketing to ensure data quality, privacy, and regulatory adherence.

• Requirements: 6+ years in CRM within iGaming, with strong focus on strategy and automation.
• Requirements: Proven ability to own end-to-end CRM strategy, not just execution.
• Requirements: Hands-on experience with CRM platforms such as FastTrack, Optimove, or similar iGaming tools.
• Requirements: Strong data literacy and ability to translate data into campaigns and measure results.

Joining our client means stepping into a role where your work directly shapes growth, with opportunities to influence CRM strategy at the highest level, and to work with a team that values curiosity, clarity, and a user-first mindset. Our client offers a competitive package and strong opportunities for development within a growing, ambitious company.