Head of CRM
Our client, a leader in online sports betting, is seeking a Head of CRM to own and execute the CRM strategy for the South African market. Based in Johannesburg with hybrid working arrangements, you will shape customer journeys across all products and work with marketing, events, PR, and affiliate channels to drive growth.
In this role you will build and lead a small, high‑performing team, partner with Product, BI, VIP and Finance, and turn data into smart journeys that boost retention, reactivation, and player lifetime value. This is a local role with no relocation offered.
You will enjoy a collaborative, fast‑moving environment that rewards initiative and customer insights.
- Own end‑to‑end CRM strategy and roadmap aligned with revenue goals
- Lead the CRM team, fostering collaboration, accountability, and innovation
- Translate business needs into actionable CRM plans focused on retention, reactivation, and lifetime value
- Plan, set up, and deliver multi‑channel campaigns across email, SMS, push, and onsite
- Drive segmentation, personalisation, and communications improvements
- Collaborate with Product, BI, VIP, and Finance to align CRM with business decisions
- 5+ years in CRM, including at least 2 years in a managerial or strategic leadership role
- Strong understanding of customer lifecycle management, segmentation, and retention strategies
- Fluent in English, written and spoken
- High computer literacy and proficiency in CRM and analytics tools
- HTML and basic Photoshop skills are an advantage
- In‑depth knowledge and passion for the gambling industry, including Sports Betting or Games
- Experience developing and executing multi‑channel CRM campaigns and dashboards
- Experience with A/B testing and optimisation methodologies
- Excellent communication, leadership, and stakeholder management
In return, you will join a dynamic, supportive team and receive a package including medical aid, along with hybrid working arrangements that balance flexibility with collaboration.