Influencer & Content Partnership Manager
You will join our client as an Influencer, Streamer & Content Partnerships Manager to lead creator-led acquisition across multiple Australian-facing brands. This is a performance marketing role, not a traditional social media job. Based in Europe with remote (regional) options, you will recruit, manage, and scale creators, streamers, ambassadors and content partnerships to generate measurable player acquisition and revenue. You will bring a commercial mindset, a strong understanding of the Australian creator ecosystem and gambling audience, and you will thrive in a fast-moving, results-driven environment. You will own partnerships from first contact to delivery, balancing creative energy with strict promotional and regulatory requirements.
You will collaborate with marketing, CRM, events and partnerships teams to scale campaigns across platforms and track success with clear metrics. You will manage the end-to-end partnership process, from sourcing talent to contract negotiation and campaign execution, while ensuring compliance and ethics across all activity.
- Influencer & Streamer Acquisition
- Identify, recruit, and onboard gambling creators and streamers
- Develop scalable creator acquisition pipelines
- Build long-term relationships with creators and community personalities
- Source creators across Australia and key international markets
- Commercial Partnership Management
- Negotiate and manage CPA agreements, revenue share deals, and hybrid structures
- Manage sponsorships, ambassador partnerships, and streaming contracts
- Campaign Management
- Plan and execute creator campaigns, coordinate content schedules and deliverables
- Ensure compliance with promotional and regulatory requirements
- Oversee giveaways, competitions, and acquisition campaigns
- Content & Community Growth
- Develop creator-led campaigns across casino content, sports betting, live streaming, community campaigns, social media activations, and user-generated content
- Platform Ecosystem Management
- Kick, Twitch, YouTube, TikTok, Instagram, Facebook, Telegram, X, and Discord
- Performance Analysis
- Track and optimise registrations, FTDs, qualified FTDs, deposits, GGR, NGR, ROI, effective CPA, payback period, and retention metrics
- Scale profitable partnerships and discontinue underperforming relationships
- Requirements – Mandatory
- Minimum 3 years' experience in Influencer Marketing, Creator Partnerships, Affiliate Marketing, or iGaming Acquisition
- Proven experience negotiating CPA, Revenue Share, and Hybrid agreements
- Strong understanding of gambling creator ecosystems
- Experience managing acquisition-focused influencer campaigns
- Strong commercial and analytical mindset
- Requirements – Highly Preferred
- Experience working with Australian gambling creators and streamers
- Existing relationships within the Australian creator ecosystem
- Knowledge of Australian gambling culture, sports, and player demographics
- Track record of generating measurable FTDs and deposits through creator partnerships
Benefits include flexible remote options, a dynamic team, and opportunities to work across international markets. You will collaborate with marketing, CRM, events and PR and affiliates teams. Our client offers a fast-paced, growth-focused environment with clear career progression.