Senior Business Analyst

With over 20 years of experience, our client is a leading online sports betting brand that is focused on creating one of the most exciting, forward-thinking gaming sites in the world. They consistently strive for new ways to make things bigger and better. Our client enables their employees to reach their full potential, helping them grow professionally, caring for them as individuals, and inspiring them to expand their knowledge and skill sets.

To help our client achieve its strategic growth goals, we are currently looking for an experienced business analyst to collaborate across teams and drive efficiency and improvements.  Responsibilities will include:

•    Collaborating with other teams, such as ACQ, CRM, VIP, and customer service, to ensure that the CRM system is being used effectively and to identify areas for improvement.
•    Identifying opportunities for upselling and cross-selling based on customer data and interactions.
•    Helping to implement new sales and marketing campaigns by developing segmented lists of target customers and tracking their engagement.
•    Review and analyze the performance of the marketing units.
•    Develop advanced optimization plans for ACQ/retention campaigns.
•    Monitor closely the performance of the business.
•    Proactive attitude towards continuous business optimization.

Candidate Requirments

This full-time position must be based in our client’s office in Sofia and we are looking for candidates with the following:

•    Experience with ACQ, CRM and VIP business units.
•    The ability to take large amounts of data and distill it into actionable insights.
•    A strong understanding of gambling sector through direct experience.
•    Strong Excel knowledge.
•    SQL Knowledge
•    Strong problem-solving skills.
•    The ability to think critically, in order to question assumptions and come to unbiased conclusions.
•    The ability to communicate complex data and insights to non-technical stakeholders.
•    Strong project management skills, in order to coordinate with cross-functional teams.
•    The ability to listen to customers and understand their needs in order to develop relevant solutions.